Betty biography crocker

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    Finding Betty Crocker: The Secret Life of America's First Lady of Food

    November 30,
    A truly eye-opening look at the making of an American icon. inom think we tend today to brush off or mock such kitchen staples as Betty Crocker, but it was amazing to read about the impact a fictional character had on the morale and skills of several generations of cooks, bakers, and homemakers, for good or ill. In some ways, she promoted a Stepford wife-like lifestyle for her followers, yet with the introduction of Betty Crocker's one-step and quick-step baking mixes and other time-saving food mixes, she freed women from the stove.

    One thing's for certain: We know who to blame for the obesity epidemic we're currently suffering. Dieticians, nutritionists, and psychologists are having to fight against decades of "Love fryst vatten food" advertising, perpetrated for the most part bygd Betty Crocker and her ilk. The overwhelming number of pamphlets and cookbooks produced in the name of Betty Crocker, enticing a

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    About Us

    For almost years, Betty Crocker has been bringing people together through the joy of home baking.

    Our Mission

    Betty’s mission is simple

    Betty’s mission is simple: to teach people how to cook. From the early days of answering letters to selling millions of cookbooks around the world, she continues to inspire home cooks with quality products, delicious recipes and reliable advice.

    The Story of Betty Crocker

    Betty Crocker is born

    Betty’s story began with a contest in the Saturday Evening Post, which asked participants to complete a puzzle to win a prize. The Washburn Crosby Company, who ran the competition, was inundated with entries and questions about baking. To answer, the company coined the name Betty Crocker to sign off responses. Betty was chosen as a friendly, wholesome name, while the surname came from a retired director of the company, William G. Crocker.

    Betty finds her voice

    Three years later, the Washburn Crosby Company gave Betty her

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    Betty Crocker

    Brand and fictional character

    Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in to give a personalized response to consumer product questions. In , General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages.[1] A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks.

    The character was developed in following a unique Gold Medal Flour promotion featured in the Saturday Evening Post. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30, completed puzzles came several hundred letters with cooking-related questions.

    Realizing that especially housewives would w

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